Skin & Coat (CoatVantage®)

At a Glance

CoatVantage® is the Skin and Coat pillar inside BioNAD Longevity+®, The Fittest Pet®’s vet-formulated all-in-one daily chew built around six wellness pillars for whole-body healthy ageing, formulated in Australia. It supports a stronger skin barrier, softer and glossier coat quality, normal skin renewal and immune-linked skin resilience, making it ideal for dogs prone to dryness, dull coat, seasonal itchiness, excess shedding or more sensitive skin as they age, delivered in a soft chew that tastes like a treat, so daily care is effortless without messy fish oils, coat chews or multiple separate products.

Skin Health & Coat Support for Dogs

Healthy skin, a stronger skin barrier and a softer, glossier coat in one daily chew.

CoatVantage® is the Skin & Coat pillar inside BioNAD Longevity+®, our all-in-one daily chew built around six wellness pillars for whole-body healthy ageing.

Designed for dogs who need support maintaining comfortable skin, coat quality and skin barrier resilience, especially if they are prone to dryness, dull coat, seasonal itchiness, excess shedding or skin that seems more sensitive as they age. The page structure below follows the same format and level of detail as your Brain & Calm pillar page.

Targeted Skin & Coat Support

✅ Healthy Skin Barrier
 Nourishes the skin’s natural protective barrier, helping it stay stronger, more comfortable and less prone to everyday dryness.

✅ Soft, Glossy Coat
 Promotes a healthier-looking coat with the nutrients needed for shine, softness and overall coat quality.

✅ Dry, Itchy & Sensitive Skin
 Helps care for skin that is prone to dryness, seasonal sensitivity or frequent scratching.

✅ Reduced Coat Dullness
 Supports the nutritional foundations behind a coat that looks brighter, smoother and more vibrant over time.

✅ Skin Cell Renewal
 Nourishes the processes involved in normal skin renewal, helping maintain healthier skin from within.

✅ Coat Strength & Hair Quality
 Provides key nutrients involved in coat structure, helping support stronger, healthier hair growth.

✅ Immune-Linked Skin Resilience
 Helps care for skin health as part of broader immune and whole-body wellbeing.

✅ A Simpler Daily Routine
 Builds Skin & Coat care into one complete daily chew, reducing the need for separate fish oils, coat chews or skin supplements.

One chew. Six pillars. Complete daily care for the dog who deserves more than the basics.

Ingredient Blend

Inside the CoatVantage® Blend

CoatVantage® combines DHA + EPA, vitamin E, zinc, biotin, vitamin A, copper and vitamin D₃ to support the key systems behind healthy skin and coat quality: skin barrier strength, coat structure, cell renewal, antioxidant protection and long-term skin resilience.

DHA + EPA

Skin barrier & coat shine

Functional benefits:

  • Nourish the skin barrier, helping skin stay more comfortable and resilient
  • Support a softer, glossier coat by providing essential omega-3 fatty acids
  • Help care for dogs prone to dry, flaky or seasonally sensitive skin
  • Add whole-body value beyond coat appearance, with benefits that also connect to brain and healthy ageing support

Vitamin E

Antioxidant protection for skin & coat

Functional benefits:

  • Helps protect skin cells from everyday oxidative stress
  • Supports the skin’s natural barrier, especially alongside omega-3 fatty acids
  • Helps maintain coat quality by protecting delicate fats within the formula
  • Adds antioxidant care for paw parents wanting skin support that goes deeper than shine alone

Zinc

Skin integrity & coat quality

Functional benefits:

  • Supports healthy skin structure and barrier integrity
  • Nourishes coat quality, helping maintain a healthier-looking skin and coat over time
  • Plays a role in normal skin renewal and immune function
  • Adds an essential mineral foundation for dogs prone to coat dullness or skin sensitivity

Biotin

Coat strength & healthy hair growth

Functional benefits:

  • Supports healthy coat growth and hair quality
  • Helps maintain stronger-looking fur and overall coat condition
  • Contributes to skin and coat metabolism as part of daily nutritional care
  • Adds a familiar, high-value ingredient paw parents often look for in skin and coat formulas

Vitamin A

Skin renewal & barrier health

Functional benefits:

  • Supports normal skin cell renewal, helping maintain healthier skin from within
  • Nourishes the tissues involved in skin barrier function
  • Contributes to coat condition and overall skin integrity
  • Adds an important layer of support for dogs whose skin needs more than surface-level care

Copper

Coat pigment & connective tissue support

Functional benefits:

  • Supports normal coat pigmentation and colour quality
  • Plays a role in connective tissue formation, which contributes to healthy skin structure
  • Works alongside zinc and other nutrients to care for overall skin and coat resilience
  • Adds a more complete nutritional foundation than beauty-focused coat products alone

Vitamin D₃

Skin, immune & whole-body wellbeing

Functional benefits:

  • Supports normal immune function, which is closely connected with skin resilience
  • Contributes to healthy skin physiology as part of broader daily wellbeing
  • Helps round out the Skin & Coat blend beyond surface appearance alone
  • Adds value for paw parents who want skin care to sit within a complete healthy ageing routine

The All-in-One Advantage

One daily chew. Six connected pillars of comprehensive support.

CoatVantage® is the Skin & Coat pillar inside BioNAD Longevity+®, our veterinarian-developed daily functional chew designed to support whole-body healthy ageing through six targeted wellness pillars.

Instead of piecing together your dog’s routine from separate products such as:

  • fish oils for skin & coat
  • coat chews
  • skin supplements
  • gut health powders
  • hip & joint powders
  • senior brain supplements
  • antioxidant capsules

BioNAD Longevity+® brings Brain & Calm, Joint & Mobility, Energy & Vitality, Gut & Immune, Skin & Coat, and Advanced Antioxidants together in one simple daily chew your dog can enjoy like a treat.

Six pillars. One chew. Less supplement stacking, less guesswork, more complete daily support.

Beyond Skin & Coat: A Complete Daily Longevity Ritual

Other Brands
BioNAD Longevity+® with CoatVantage®

Built around one main concern

Supports Skin & Coat as part of a comprehensive six-pillar healthy ageing system

Helps with the coat or skin issue you noticed first

Cares for the concern on your mind now, while supporting the wider body systems your dog will rely on for years to come

Leaves you buying separate products for joints, gut health, brain health, energy and ageing support

Includes Brain & Calm, Joint & Mobility, Energy & Vitality, Gut & Immune, Skin & Coat and Advanced Antioxidants in one functional chew

Adds another oil, powder, capsule or chew to juggle and manage

Replaces supplement stacking with one simple daily ritual. Convenient, simple and zero fuss

Can mean messy oils, fishy smells or extra products to remember

Designed as a soft chew your dog can enjoy like a delicious daily treat

Focuses on coat appearance in isolation

Connects skin health with gut balance, immune resilience, antioxidant defence and whole-body wellbeing

Can feel like a short-term add-on when itching or coat dullness becomes obvious

Built as a vet-formulated daily wellness foundation for whole-body healthy ageing

Solves only part of the routine

Provides broader daily care while helping you save time, money and hassle

How Skin & Coat Health Connect to Whole-Body Health

Skin and coat health do not exist in isolation.

A dog’s skin can be influenced by many systems, including gut balance, immune function, antioxidant status, nutrient absorption, cellular health and overall wellbeing. A shiny coat is not just cosmetic. It can reflect the nutritional foundations beneath it.

That is why CoatVantage® sits inside the wider BioNAD Longevity+® 6 Pillar Protocol:

When these pillars work together, daily supplementation becomes simpler, more complete and more valuable.

BioNAD Longevity+® brings Brain & Calm, Joint & Mobility, Energy & Vitality, Gut & Immune, Skin & Coat, and Advanced Antioxidants together in one simple daily chew your dog can enjoy like a treat.

Six pillars. One chew. Less supplement stacking, less guesswork, more complete daily support.

Nourish the skin and coat that reflect their whole-body wellbeing.

CoatVantage® is the Skin & Coat pillar inside BioNAD Longevity+®, helping care for skin barrier strength, coat quality, hair health and long-term skin resilience as part of a complete 6-pillar healthy ageing routine.

One daily chew. Six targeted pillars for healthy ageing: Brain & Calm, Joint & Mobility, Energy & Vitality, Gut & Immune, Skin & Coat, Advanced Antioxidants.

Complete daily support, streamlined into one chew. Because doing the right thing shouldn’t take ten different products.

Shop BioNAD Longevity+®

FAQs

The best option supports the skin barrier, not just coat shine. Look for omega-3s (DHA + EPA) for skin comfort, plus zinc, vitamin A, biotin and vitamin E to support skin renewal and resilience. If itching comes with redness, odour, sores, hair loss, ear irritation or paw licking, rule out parasites, infection or allergies with your vet. For daily support, CoatVantage® delivers these nutrients as part of The Fittest Pet® BioNAD Longevity+®.

Shedding is normal, but excessive shedding often points to skin barrier stress, low omega-3 intake, seasonal coat changes, or nutrition gaps. The best daily support targets the foundations: DHA + EPA for skin comfort and coat quality, zinc + vitamin A for skin renewal, and biotin + vitamin E to support stronger hair and protect skin cells from everyday stress. If shedding is sudden, patchy, or paired with redness, odour, sores or hair loss, check with your vet to rule out parasites, infection or allergies. CoatVantage® brings these together (plus more) in one targeted Skin and Coat blend, along with 5 other pillars for healthy ageing, in one convenient, tasty dog chew.

Start with a quick triage: check for fleas, recent diet changes, new detergents, seasonal triggers, and ear irritation. Then support the foundations: a healthy skin barrier, omega-3 intake, and nutrients for skin renewal (zinc, vitamin A, biotin, vitamin E). If itching persists or worsens, a vet check helps rule out infection or allergies. For ongoing nutrition support, BioNAD Longevity+® includes CoatVantage® so you’re not juggling oils and multiple products.

Yes. Dryness and flaking often reflect barrier weakness, low omega-3 intake, or reduced skin renewal. Look for DHA + EPA plus vitamin E, zinc, biotin, vitamin A, copper and vitamin D₃ to support barrier strength, cell turnover and coat quality. If your dog has persistent redness, odour, sores, bleeding or severe itch, see your vet to rule out dermatitis or infection.

Often, yes. DHA and EPA help support the skin barrier and coat quality. The issue is many owners struggle with fishy smell, dosing, and consistency. A chew format can make daily use easier. CoatVantage® includes DHA + EPA alongside zinc, biotin, vitamins A, D₃ and E to provide broader skin and coat support than oils alone.

Dullness and shedding can come from nutrition gaps, low omega-3 intake, stress, seasonal coat changes, gut absorption issues, or underlying health problems. A strong routine supports: omega-3 status, skin barrier health, hair quality nutrients (zinc, biotin, vitamin A), and antioxidant protection. If shedding is sudden, patchy, or paired with weight change or skin lesions, check with your vet.

Give BioNAD Longevity+® daily based on your dog’s weight:

  • <10 kg: 1 chew per day
  • 11–25 kg: 2 chews per day
  • >25 kg: 3 chews per day

You can give the full daily amount at once, or split it across morning and evening if that suits your routine. Consult your veterinarian first if your dog is under 12 weeks old, pregnant, lactating, or has medical conditions.

CoatVantage® is the Skin and Coat pillar inside BioNAD Longevity+®, supporting a healthy skin barrier and coat quality, alongside five additional pillars, Brain and Calm, Joint and Mobility, Energy and Vitality, Gut and Immune, and Advanced Antioxidants, in one daily chew.

Not necessarily. Many dog supplements are designed for one main concern, such as skin and coat, gut health, joints, brain health or senior wellbeing. That can leave paw parents juggling multiple oils, powders, capsules and chews.

BioNAD Longevity+™ brings Brain & Calm, Joint & Mobility, Energy & Vitality, Gut & Immune, Skin & Coat, and Advanced Antioxidants together in one veterinarian-developed daily chew, helping simplify your dog’s routine while supporting broader daily wellbeing.

Paw licking and ear scratching are two of the most searched “itch” signals. Common causes include allergies, yeast or bacterial overgrowth, parasites, irritated skin barrier, diet changes, and environmental triggers. Start by checking for redness, odour, debris in the ears, chewing between toes, or recurrent flare-ups. If symptoms persist, a vet check is the fastest way to rule out infection or parasites. For everyday nutritional support, many paw parents focus on skin barrier nutrients and omega-3 DHA + EPA to help maintain skin comfort and resilience from within.

Most paw parents notice small changes first, then bigger shifts over time. Coat softness and shine can show up in 2–4 weeks, while reduced shedding and stronger skin barrier comfort often take 6–12 weeks because hair growth cycles and skin renewal take time. Consistency matters more than dose-hopping, so aim for daily use and track changes week to week.