The Six Pillars of Canine Wellbeing
Whole-dog support, organised into six clear pillars.
At a Glance
At a GlanceThe six pillars are Brain & Calm, Skin & Coat, Energy & Vitality, Gut & Immune, Advanced Antioxidants, and Joint & Mobility.
The six pillars
BioNAD Longevity+ is built around six key pillars of canine wellbeing, making it easier to support your dog’s health from every angle, from calm focus and gut health to mobility, vitality and healthy ageing.
Brain & Calm
- Supports calm focus and everyday cognitive wellbeing, without dulling your dog’s personality.
- Healthy brain ageing support: helps maintain long-term cognitive wellbeing and healthy brain activity as your dog matures
- Focus and mental clarity: supports attention, responsiveness and “present” engagement in everyday life
- Learning and memory pathways: supports recall, recognition and brain signalling involved in training and daily routines
- Emotional balance: supports a steadier mood and confidence, especially in changing environments
- Non-drowsy calm focus: promotes relaxation without making them sleepy, flat, or dulling personality
- Trigger resilience: helps maintain nervous system balance during noise, visitors, separation, travel and routine changes
- Simpler daily routine: builds calm + cognitive support into one complete daily chew, reducing the need for separate brain powders and calming chews
What’s inside CalmFocus K9®:
L-theanine, phosphatidyl-serine, bacopa, valerian, SAMe, ginkgo and α-GPC.
Why it matters:
Brain and nervous system support works best as part of whole-body care. This pillar sits inside BioNAD Longevity+®, alongside Joint & Mobility, Gut & Immune, Skin & Coat, Energy & Vitality, and Advanced Antioxidants, so your dog gets comprehensive support with clarity and simplicity.
Skin & Coat
Supports a healthier skin barrier and a softer, glossier coat, helping your dog stay comfortable and look their best.
- Healthy skin barrier support: helps maintain the skin’s natural protective barrier for everyday comfort and resilience
- Soft, glossy coat support: supports shine, softness and overall coat quality over time
- Dryness and seasonal sensitivity support: helps care for skin prone to dryness, seasonal itchiness or frequent scratching
- Reduced coat dullness: supports the nutritional foundations behind a brighter, smoother-looking coat
- Skin renewal support: helps nourish normal skin cell renewal processes for healthier skin from within
- Coat strength and hair quality: supports stronger coat structure and healthier hair growth
- Immune-linked skin resilience: supports skin health as part of broader immune and whole-body wellbeing
- Simpler daily routine: builds Skin & Coat support into one complete daily chew, reducing the need for separate fish oils, coat chews or skin supplements
What’s inside CoatVantage®:
DHA + EPA, vitamin E, zinc, biotin, vitamin A, copper and vitamin D3.
Why it matters:
Skin and Coat health is closely linked with digestion, immunity, energy and overall resilience. This pillar sits inside BioNAD Longevity+®, alongside Brain & Calm, Joint & Mobility, Gut & Immune, Energy & Vitality, and Advanced Antioxidants, to ensure all areas of healthy ageing area covered, without juggling multiple products.
Energy & Vitality
Supports steady daily energy, metabolism and cellular resilience, helping your dog stay active, engaged and vibrant through adulthood and the years when healthy ageing starts to matter more.
- Daily energy and vitality: supports steady energy for walks, play, curiosity and day-to-day engagement
- Muscle function and physical stamina: supports endurance, movement and staying active through adulthood and later life
- Metabolism and nutrient utilisation: helps convert nutrients into usable energy more efficiently, rather than simply adding more calories
- Heart and whole-body vitality: supports cardiovascular pathways and overall physical wellbeing
- Mental alertness and engagement: supports the energy demands of the brain for brighter, more responsive behaviour over time
- Simpler daily routine: builds Energy & Vitality care into one complete daily chew, reducing the need for separate vitality powders or senior formulas
What’s inside VitaSpark+®:
Nicotinamide riboside (NR), betaine, taurine, B-complex vitamins, L-carnitine, CoQ10 and magnesium.
Why it matters:
Energy and vitality isn’t just about “more pep”, it’s the foundation behind movement, recovery, engagement and healthy ageing. This pillar sits inside BioNAD Longevity+®, alongside Brain & Calm, Joint & Mobility, Gut & Immune, Skin & Coat, and Advanced Antioxidants, for full-body canine support in one convenient daily treat.
Gut & Immune
Supports a healthier gut environment, smoother digestion and stronger everyday immune resilience, especially for dogs prone to sensitive stomachs, irregular stools, bloating or digestive ups and downs.
- Gut microbiome balance: nourishes a healthier gut environment linked with digestion, stool quality and overall wellbeing
- Digestive comfort: supports smoother digestion for dogs prone to occasional bloating, gas or tummy sensitivity
- Stool quality and regularity: helps maintain healthier stool consistency and everyday bowel balance
- Gut barrier health: helps care for the intestinal barrier, an important first line of defence
- Immune resilience: supports everyday immune function through normal daily exposures and seasonal changes
- Postbiotic and fibre support: helps feed beneficial gut bacteria for a more balanced digestive ecosystem
- Whole-body wellbeing: supports the gut foundation that can influence digestion, immunity, skin comfort, mood and healthy ageing
- Simpler daily routine: builds Gut & Immune care into one complete daily chew, reducing the need for separate probiotic powders and gut supplements
What’s inside ImmuniGut®:
Heat-killed Lactobacillus plantarum postbiotic, inulin, fructo-oligosaccharides and β-glucans.
Why it matters:
Gut support is rarely just about the tummy. A healthier gut environment influences immune resilience, skin comfort, energy and overall wellbeing. This pillar sits inside BioNAD Longevity+®, alongside Brain & Calm, Joint & Mobility, Skin & Coat, Energy & Vitality, and Advanced Antioxidants, for comprehensive healthy ageing support in one simple, convenient chew.
Advanced Antioxidants
Supports antioxidant defence and oxidative balance, helping protect cells from everyday oxidative stress and supporting healthy ageing foundations as dogs grow older, stay active and face higher metabolic demands.
- Cellular protection: helps defend cells from everyday oxidative stress linked with ageing over time
- Healthy ageing support: nourishes deeper cellular foundations that help dogs stay well-supported through adulthood and later life
- Oxidative balance: supports a healthier balance between normal free-radical activity and antioxidant defences
- Whole-body resilience: supports pathways linked with everyday resilience, especially as bodies work harder with age and activity
- Immune and cellular resilience: supports antioxidant systems that contribute to normal immune function and cellular wellbeing
- Skin, eye and tissue support: provides antioxidant nutrients that also contribute to skin health, visual wellbeing and broader tissue protection
- Active-dog recovery support: supports cells exposed to everyday metabolic demands from movement, exercise and active living
- Simpler daily routine: builds Advanced Antioxidants into one complete daily chew, reducing the need for separate antioxidant capsules, turmeric powders or healthy-ageing supplements
What’s inside AoxiGuard®:
Curcumin phytosome, resveratrol, astaxanthin, carotenoids, vitamin C, selenium and vitamin K₁.
Why it matters:
Oxidative balance is a whole-body foundation that supports healthy ageing, recovery and long-term resilience, not just one visible outcome. This pillar sits inside BioNAD Longevity+®, alongside Brain & Calm, Joint & Mobility, Gut & Immune, Skin & Coat, and Energy & Vitality, so you’re not stacking separate antioxidant products to cover the bigger picture effortlessly.
Joint & Mobility
Supports comfortable movement, joint structure and everyday mobility, helping your dog keep moving with ease through adulthood, active years and the stages when rising, stairs and jumping can start to feel different.
- Hip, joint and mobility health: supports the joints your dog relies on for walking, running, climbing and play
- Cartilage and connective tissue care: nourishes the structural tissues that cushion joints and support smoother movement over time
- Flexibility and everyday movement: helps maintain easier rising, bending, climbing and getting around as dogs mature
- Healthy joint ageing: supports long-term joint wellbeing before subtle stiffness or slower movement becomes more noticeable
- Joint cushioning and lubrication: helps maintain natural cushioning and fluid joint motion for comfortable movement
- Active-dog recovery and resilience: supports joints and connective tissues working hard during walks, running, jumping and daily activity
- Comfort after rest: helps support smoother movement after sleep, long car rides or periods of inactivity
- Simpler daily routine: builds Joint & Mobility care into one complete daily chew, reducing the need for separate hip and joint powders and mobility supplements
What’s inside FlexiStride®:
Collagen, glucosamine, MSM, green-lipped mussel, hyaluronic acid, chondroitin and boswellia.
Why it matters:
Mobility isn’t just about joints. It affects exercise, weight management, digestion, mood and overall healthy ageing. This pillar sits inside BioNAD Longevity+®, alongside Brain & Calm, Gut & Immune, Skin & Coat, Energy & Vitality, and Advanced Antioxidants, so you can cover the bigger picture with just one convenient chew.