Privacy Policy | The Fittest Pet®
At The Fittest Pet®, privacy is part of quality. We collect only what we need to fulfil orders, support your account, improve your experience, and communicate with you in a lawful, transparent way.
At a Glance
At a Glance- We use your information to process orders, provide support, and improve the website.
- We do not sell your personal information.
- Payments are processed by secure payment providers. We do not store full payment card details.
- You can opt out of marketing at any time.
- You can request access, correction, or deletion of your personal information.
What Personal Information We Collect
We collect information in three ways: information you provide, information collected automatically, and information received from service providers.
1) Information you provide
- Name
- Email address and phone number
- Shipping and billing address
- Order details and purchase history
- Account login details (if you create an account)
- Messages you send to our support team, reviews, and form submissions
2) Site analytics and basic usage data (to improve your experience)
When you visit our website, we may automatically collect basic technical and browsing information so the site works properly, loads fast, and we can improve what’s helpful. This can include:
- Approximate location (city/state level only, not precise GPS)
- Device and browser type (so pages display correctly)
- Pages viewed and time on site (to improve content and navigation)
- Clicks and actions (like add-to-cart) to fix friction in checkout
- Referring source (so we know what’s working)
- Cookie and pixel identifiers (used for site performance and, where enabled, advertising measurement)
We do not sell your personal information, and this data is used to improve site performance, security, and customer experience.
Why We Collect It and How We Use It
We use personal information to:
- Process and deliver orders
- Provide customer support and respond to enquiries
- Send order confirmations, shipping updates, and service messages
- Manage subscriptions (if enabled), billing, and recurring deliveries
- Improve our website, products, and customer experience
- Send marketing communications if you have opted in, or where permitted by law
- Meet legal, accounting, and regulatory obligations
Cookies, Pixels and Analytics
We use cookies and similar technologies to keep the website working and to understand what’s useful to visitors.
Cookie categories we use
- Essential cookies: required for checkout, site security, and core functionality
- Performance and analytics cookies: help us understand site usage and improve experience
- Advertising cookies (if enabled): help measure and improve advertising relevance and performance
Cookie categories we use
- Essential cookies: required for checkout, site security, and core functionality
- Performance and analytics cookies: help us understand site usage and improve experience
- Advertising cookies (if enabled): help measure and improve advertising relevance and performance
Your choices
You can control cookies through your browser settings and, where available, our cookie banner settings. If you disable cookies, some site functionality (like cart and checkout) may not work as intended.
Marketing and Communications
If you subscribe to our list, request information, or purchase from us, we can send updates such as:
- product education and tips about healthy ageing for your pet
- early access and subscriber-only offers
- brand news and exciting announcements
You can unsubscribe anytime using the link in any marketing email, or contact us to opt out. Service messages (order confirmations, shipping updates, account notices) are not marketing and may still be sent.
Overseas Storage and Disclosure
Some service providers may process or store information outside Australia (commonly in the US or EU). When this happens, we take reasonable steps to use reputable providers and protect your information in line with the APPs.
Payment Security
Payments are processed by trusted payment providers. We do not store full payment card details. Payment providers handle payment information according to their own security standards and privacy policies.
How We Protect Your Information
We use reasonable safeguards to protect personal information, including:
- access controls for staff and contractors
- secure systems and reputable third-party providers
- monitoring to reduce fraud and misuse
- limited access to information on a need-to-know basis
How Long We Keep Your Information
We keep personal information only for as long as needed to:
- provide your products and services
- meet legal, tax and accounting requirements
- handle disputes and customer support issues
- protect against fraud and misuse
When we no longer need information, we take reasonable steps to delete it or de-identify it.
Your Rights: Access, Correction, Deletion
You can request:
- access to the personal information we hold about you
- correction of inaccurate information
- deletion of your personal information (where legally permissible)
Response timeframe: We aim to respond within5 business days.
To make a request, contact us using the details below and include your name, email, and order number (if relevant), so we can verify your identity.
Sensitive Information
We do not intentionally collect sensitive information (such as health information about your pet). If you choose to share sensitive information in a message to us, we will handle it with care and use it only to respond to your enquiry.
Privacy Complaints
If you have a privacy concern, contact us and our team will get back to you as soon as possible. Email: email AT thefittestpet DOT com.
Contact Us
Privacy Contact: The Fittest Pet®
Email: email AT thefittestpet DOT com
Business: The Fittest Pet
Address: 53 Glenferrie Road, Malvern VIC 3144